I started managing Google Ads when most Malaysian SMEs were still figuring out Facebook Pages. The landscape was messier back then — less sophisticated, more forgiving, but also more wasteful. I learned early that the difference between a campaign that drives enquiries and one that burns budget is almost always in the details: keyword intent, negative keyword discipline, ad copy that speaks to a real problem, and landing pages that don't confuse people.
My anchor client for years was the leading healthcare clinic network — a cluster of healthcare clinics spread across Malaysia. At peak, I was managing 14 simultaneous Google Ads accounts, each branch with its own campaign, its own local keyword set, and its own compliance challenges. Healthcare advertising is unforgiving: one unverifiable claim and your ads are down. I built my compliance discipline there, and it's shaped how I work with every client since.
"Credibility over creativity. Never say what you can't prove. That principle has cost me creative ideas, but it's never cost me a client's trust."
Today I manage campaigns for a healthcare clinic network (4 branch campaigns consolidated under one account), a gold investment dealer (Islamic gold — a sector with its own trust psychology), an Islamic giving platform (zakat/wakaf, where community-benefit framing matters most), a corporate team building provider (B2B lead gen targeting HR decision-makers), and an AI & WhatsApp automation tool (an emerging SME tech category with real early-mover advantage). Five sectors. Five different compliance playbooks. One standard of rigour.
Before the current portfolio, I've run campaigns for an air conditioning service provider in Shah Alam, a towing and roadside assistance company in Selangor, and a mosque community donation programme in Gombak — each requiring its own keyword strategy, compliance angle, and audience approach.
Alongside Google Ads, I built bisz360.com — a 360° Virtual Tour production service for Malaysian businesses. The Insta360 1RS 1-inch gives me a 1-inch sensor in a 360° camera form factor, which produces a quality that most virtual tour operators in Malaysia can't match. I combine it with the Sony a6400 for detail shots and the DJI Mini 2 for aerial establishing shots. Every project is shot, stitched, and delivered in-house.
Training came naturally. I'm an HRD Corp Certified Trainer and an accredited eUsahawan Subject Matter Expert (2025–2027). I train SME owners, marketing executives, university students, and corporate teams. The goal is always the same: participants leave knowing how to use the tool, not just what it is. When I'm not managing campaigns or producing virtual tours, I'm on the road with one of my QJMotors — the Fortress 350 or the SRV 250 AMT. Both involve a lot of navigation. One just has better scenery.