Search Demand & Performance Partner

The System That Turns
Search Demand Into Revenue

Google Ads is the execution layer. Before we touch a single campaign, we map what your market is actually searching, and whether it converts. Then we build campaigns around buyer intent, and make sure your business is visible in both Google and AI-driven search.

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Google Partner (July 2025) 10+ Years Active Management AI-Search Readiness Included Bilingual BM + English
10+
Years Active Management
Managing Google Ads campaigns since the early days. Search and Display across multiple sectors.
14+
Accounts Managed (Healthcare Network)
For over 2 years I managed 14 simultaneous Google Ads accounts within a leading healthcare clinic network.
5
Active Client Sectors
Healthcare · Gold investment · Islamic giving · Corporate team building · AI & business automation. Plus past campaigns in SME services, transport, and mosque community giving.
What's Included

Full-Cycle Campaign Management

Every deliverable you need, from initial audit to ongoing optimisation and monthly reporting.

Keyword Research & Strategy

Every cluster includes BM + English variants, location modifiers (Kedah, KL, Selangor), and a verified negative keyword list, so your budget reaches buyers, not browsers.

Ad Copywriting

Persuasive, policy-compliant ad copy in both Bahasa Malaysia and English. Structured using the Feelings → Outcomes → Features hierarchy for maximum conversion.

Campaign Setup & Structure

Proper campaign architecture (ad groups, match types, bid strategies, and extensions) set up for quality score from day one.

Negative Keyword Management

Continuous negative keyword hygiene. Free, DIY, job-related, and competitor terms blocked systematically. Standard across every account I manage.

Ongoing Optimisation

Weekly monitoring and adjustments. Bid changes, search term reviews, Quality Score improvement, and A/B copy testing throughout the campaign lifecycle.

Monthly Reports You'll Read

Plain language reporting: what worked, what didn't, what changes next month. No dashboard dumps, no jargon. Decision-ready insights every time.

The System

The Search-to-Revenue System

Five layers, from understanding what your market actually searches, to making sure your business is found in both Google and AI-driven discovery.

1

Search Demand Mapping

Before spending a ringgit on ads, we map what your market is actually searching: at what intent level, in what language, and what converts versus what just clicks. This drives every decision that follows.

2

Campaign Architecture

Keyword clusters built around buyer intent, not just volume. Match type strategy, negative keyword hygiene, bid approach, and campaign structure. All designed to eliminate waste from day one.

3

Landing Experience

Matching the ad message to the page promise. A misaligned landing page kills conversions regardless of how good the campaign is. I review landing pages before launch. Not after the budget is gone.

4

AI-Search Readiness

Schema markup, structured data, and crawler optimisation so your business is discoverable when prospects start their search in ChatGPT, Perplexity, or Google's AI Overviews. Not just traditional search results.

5

Optimisation Loop

Monthly data review, search term mining, bid adjustments, and A/B copy testing. Not set-and-forget. Supported by plain-language reports that tell you what happened and what changes next.

Why It Matters in 2026

Your next client might start their search in ChatGPT, not Google

Studies show 8 in 45 Malaysian business websites are readable by AI search engines. The rest are invisible when prospects use AI tools to research, compare, and shortlist service providers. AI-Search Readiness closes that gap, making sure your business is findable wherever your buyer starts their search journey.

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Sectors I Serve

Sector-Specific. Compliance-First.

Each industry has different rules, different customer psychology, and different compliance requirements. I know them all.

🏥

Healthcare & Klinik

GP clinics, specialist panels, dental, and diagnostic centres. Compliant campaigns that drive appointment bookings. Not just website visits.

No unverifiable claims Appointment-focused Location keywords
✨

Beauty & Aesthetics

Aesthetic clinics, salons, skincare, and wellness brands. Policy-safe ad copy that converts without making claims Google will reject.

No "permanent" claims Before/after policy aware Conversion-focused
🎓

Education & TVET

Colleges, training providers, TVET academies, and skills centres. Enrolment-driven campaigns with accreditation-led messaging.

Accreditation highlights Outcome-led copy Intake targeting
🕌

Mosque & NGO

Community-benefit framing for awareness, fundraising, and donation campaigns. Sensitive tone. No hard sell, ever.

Community framing Donation-aware copy Sensitivity-first
🏪

SME & Retail

Local businesses across Kedah, KL, and beyond. Area-specific keywords, quick turnaround, and budgets that work hard from day one.

Hyperlocal keywords Fast launch Budget-efficient
💰

Islamic Finance & Giving

Gold investment platforms and zakat/wakaf organisations. Syariah-sensitive copy that builds trust and drives conversions responsibly.

Syariah-aware tone Trust-first messaging Compliance verified
🤝

Corporate Team Building & Training

HR decision-makers searching for team building programmes and HRDC-claimable training. High-intent B2B targeting with measurable lead quality.

B2B lead gen HRDC positioning Decision-maker targeting
🤖

AI & Business Automation

WhatsApp automation tools and AI-driven business solutions for SMEs. Emerging category with low competition, capturing early-mover advantage for clients.

Tech-savvy audience Low CPC niche Early-mover advantage

📖 Free Resource

Berapa Kos Google Ads di Malaysia?

CPC sebenar mengikut sektor (RM0.50–RM8.00), budget minimum yang masuk akal, dan cara kurangkan kos. Panduan lengkap dari pengamal Google Ads aktif Malaysia (Google Partner, 10+ tahun).

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Policy Compliance

I Know the Rules Before Google Flags You

Healthcare and beauty campaigns get disapproved regularly when managed by people who don't know Google's sector-specific policies. I do.

Healthcare Compliance

  • No unverifiable medical claims or guaranteed outcomes
  • No "best doctor" or comparative superlatives without substantiation
  • No prescription drug promotion without proper certification
  • All landing pages reviewed for policy alignment before launch

Beauty & Aesthetics Compliance

  • No "permanent" or "guaranteed" result claims
  • Before/after images handled per Google's restricted content policy
  • No misleading pricing or hidden-fee framing
  • Copy reviewed against Malaysia's advertising code standards
Fee Structure

Transparent. No Hidden Costs.

Management fee is separate from your ad spend (money that goes directly to Google). You know exactly what you're paying for.

Management Fee

From RM1,500

/month

Flat fee for ad spend below RM10,000/month. Scales with your campaign size.

Setup Fee

From RM800

one-time

RM800 for existing account audit & restructure. RM1,500 for new account setup from scratch.

High-Spend Accounts

12–15%

of monthly ad spend

Percentage model for accounts spending RM10,000+/month. Rate decreases at higher spend.

Want the full fee schedule? Every campaign is different: sector, competition level, number of campaigns, and account complexity all affect scope. WhatsApp me and I'll send the complete fee sheet and walk you through what makes sense for your business.

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Ready to Map Your Search Demand?

A 45-minute strategy session where we map what your market is searching, where your budget is going, and what your first 90 days should look like. Free. No obligation.

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