Portfolio & Results | Azrain Alaman

How I Work

Results Over Vanity Metrics

Impressions and clicks don't pay salaries. What matters is qualified enquiries, booked appointments, and revenue you can trace back to ad spend.

Sector-First Strategy

Every sector has different buyer psychology, compliance requirements, and keyword intent. I don't apply a generic playbook — I build around what your specific market responds to.

Transparent Monthly Reporting

Plain language. What worked, what didn't, what we're changing next month. No dashboard dumping. No hiding behind acronyms. You always know where your budget went.

Zero Unverifiable Claims

No "best in Malaysia." No guaranteed ROI. No fabricated numbers. Every claim in my ad copy is substantiated — especially critical for healthcare and beauty sectors.

Campaign Results

Selected Case Studies

Client names are confidential. Sector, challenge, and outcome data are accurate.

Healthcare · Klinik

Multi-Branch Clinic Network

Managed 14 Google Ads accounts simultaneously for a leading healthcare clinic network — each branch running its own Search campaign. Challenge: high CPC competition in the GP clinic space with strict Google healthcare policy compliance.

14

Accounts managed in parallel

2+ yrs

Continuous management

0

Policy violations

Search Ads Healthcare Policy Bilingual BM+EN Appointment Leads Negative Keywords

Islamic Finance · Gold

Gold Investment Dealer — Malaysia & Indonesia

Managed Google Ads for an Islamic gold investment dealer operating across Malaysia and Indonesia (HQ Jakarta, 2018–2020). Challenge: financial services compliance, Syariah-aligned messaging, and dual-market keyword strategy across two languages.

2

Markets — MY & ID

2 yrs

Active management

BM+EN+ID

Trilingual assets

Financial Services Syariah Compliance Cross-border Campaigns Lead Generation

Islamic Giving · Zakat & Wakaf

Islamic Giving Platform

Google Ads management for a zakat and wakaf digital giving platform. Unique challenge: sensitive Islamic context requires community-benefit framing — no hard-sell, no urgency tactics. Campaign success measured in qualified donation intent, not just clicks.

NGO

Sector specialisation

Low CPC

Community framing

Search

High-intent keyword focus

Zakat & Wakaf Islamic Messaging Donation Intent Community Framing

SME · Retail · Local Business

SME Clients — Kedah, KL, Malaysia

Ongoing Google Ads management for SME clients across Malaysia since 2015 — covering retail, F&B, professional services, and e-commerce. Key challenge: maximising results within RM1,000–RM3,000/month budgets using high-intent, location-specific keyword clusters.

10+

Years serving SMEs

Local

Area-specific keywords

RM1k+

Minimum budget managed

SME Malaysia Local Keywords Kedah · KL · Selangor Budget Optimisation

Client identities are kept confidential. All campaign data above is drawn from real accounts managed by Azrain Alaman. Specific CPC, conversion, and ROAS figures are available in private consultation upon request.

Training Portfolio