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Configure Your Campaign
Avg Search CPC—
Avg Conversion Rate—
Avg Cost per Conversion—
Avg Search CTR—
Source: WordStream Industry Benchmarks Q1 2026 · Digital Applied
5500
30 leads/mo
Recommended Monthly Budget
—
Est. CPC
—
per click
Clicks Needed
—
per month
Conv. Rate
—
industry avg
Est. CPA
—
per conversion
Calculation Breakdown Based on verified Q1 2026 benchmarks
| Monthly lead target | — |
| Industry avg conversion rate | — |
| Estimated clicks required | — |
| Benchmark CPC (avg) | — |
| Location multiplier | — |
| Campaign type multiplier | — |
| Management overhead (10%) | — |
| Minimum monthly budget | — |
| Recommended monthly budget | — |
Strategy Recommendations for Your Industry
⚠️ Important: These figures are estimates based on industry averages — actual CPC and conversion rates vary by keyword competitiveness, Quality Score, landing page performance, and geographic targeting. Verify with Google Keyword Planner for your specific keywords before committing budget. Sources: WordStream Q1 2026; Digital Applied; Statista.
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All figures are global averages from WordStream Q1 2026, Digital Applied, and Statista. Malaysia figures apply a 50% regional adjustment based on local market data. Use these as planning benchmarks, not guaranteed outcomes.
| Industry | Search CPC (Global) | Search CPC (Malaysia est.) | CTR | Conversion Rate | Cost/Conversion | YoY CPC |
|---|---|---|---|---|---|---|
| Legal Services | $6.75 | RM 15.19 | 2.31% | 5.31% | $127.08 | +14% |
| Insurance | $6.22 | RM 13.99 | 2.53% | 6.15% | $101.14 | +11% |
| Dentists & Dental | $5.62 | RM 12.64 | 2.81% | 6.94% | $80.98 | +9% |
| Home Improvement | $5.21 | RM 11.72 | 3.28% | 5.07% | $102.74 | +13% |
| Business Services | $4.90 | RM 11.03 | 3.04% | 4.61% | $106.29 | +10% |
| B2B / SaaS | $3.33 | RM 7.49 | 2.86% | 3.82% | $87.17 | +12% |
| Education | $3.12 | RM 7.02 | 3.55% | 4.47% | $69.84 | +7% |
| Finance & Banking | $3.08 | RM 6.93 | 3.41% | 4.72% | $65.25 | +10% |
| Healthcare / Medical | $2.97 | RM 6.68 | 2.28% | 5.84% | $50.85 | +6% |
| Real Estate | $2.81 | RM 6.32 | 4.23% | 4.21% | $66.75 | +11% |
| Technology / IT | $2.62 | RM 5.90 | 3.17% | 3.71% | $70.62 | +9% |
| Automotive | $2.46 | RM 5.54 | 4.68% | 7.98% | $30.83 | +5% |
| Fitness & Recreation | $1.90 | RM 4.28 | 4.07% | 3.41% | $55.72 | +8% |
| Restaurants & Food | $1.84 | RM 4.14 | 5.19% | 3.29% | $55.93 | +4% |
| Travel & Hospitality | $1.63 | RM 3.67 | 5.36% | 3.15% | $51.75 | +7% |
| Retail / eCommerce | $1.16 | RM 2.61 | 3.82% | 3.09% | $37.54 | +6% |
| Health & Wellness | $1.08 | RM 2.43 | 3.71% | 3.58% | $30.17 | +5% |
| Nonprofits / NGOs | $0.58 | RM 1.31 | 2.14% | 2.52% | $23.02 | +2% |
| Cross-Industry Avg | $2.96 | RM 6.66 | 3.52% | 4.40% | $53.89 | +12% |
Malaysia CPC = Global CPC × 0.5 (based on regional adjustment data from Specflux Solutions 2026). USD to MYR rate used: 4.50. MYR figures are estimates only — verify with Google Keyword Planner.
Frequently Asked Questions
How much does Google Ads cost per month in Malaysia?
There is no fixed cost — it depends entirely on your industry, keywords, and competition. Based on 2026 data, Malaysian businesses typically spend RM 1,500–RM 15,000/month. Healthcare and legal sectors pay the most (RM 3–12 per click); retail and F&B pay the least (RM 0.80–3 per click). Malaysian CPCs are approximately 40–55% lower than global averages.
What is a good conversion rate for Google Ads?
The global average across all industries is 4.40% (Q1 2026, WordStream). Healthcare and dental typically achieve 5–7%. B2B and SaaS average 3–4%. If your rate is significantly below your industry benchmark, the issue is usually the landing page, not the ads themselves.
Why has Google Ads CPC increased in 2026?
Cross-industry average CPC rose 12% year-over-year to $2.96 (Q1 2026). Key drivers: increased competition from AI-era advertisers, Google AI Overviews reducing organic clicks (pushing more intent to paid), and Performance Max creating more auction competition across inventory types.
Is the Malaysia CPC estimate accurate?
The Malaysia estimates use a 50% adjustment to global benchmarks, consistent with published regional data (Specflux Solutions, 2026). However, actual CPC varies by keyword, location (KL/Selangor typically costs more), Quality Score, and campaign type. Always verify specific keywords in Google Keyword Planner before committing budget.
What is the minimum budget to start Google Ads?
Google has no official minimum, but practically speaking, a budget below RM 500/month in most sectors will generate too few clicks to gather meaningful data. For healthcare and B2B, RM 2,000–3,000/month is typically the starting point for a viable campaign. The calculator above provides a target-based estimate rather than a minimum floor.